Making good content does not have a simple way, or a clear formula. But we believe that the right faith plus day after day's efforts, let us closer to good products.

This is what we believe:

- There are many ways to succeed in the world: we are willing to make a good product for return

- Concerned about the user, believe in technology: the most appropriate technology to meet the needs of users is a fundamental product

- First-class talent to create first-class content: We strive to find and cultivate excellent creators, and strive to create a return for them

- good content comes from the integration of cross-border thinking: product managers, artists and engineers are far better than each other to stimulate each other

- frank communication, boycotting corporate politics: providing a sense of security for the creator

- Become a friend of time: not quick success, the pursuit of long-term return